Background

In April 2009, kraya split into 5 divisions, all specialising in their own area of expertise.  To communicate the vast changes that had taken place within the company, in such a short period of time, kraya required a visual arts piece which was to be unveiled at a client event.

What We Did

All kraya team members were filmed in time lapse to convey the key characteristics of the company: fast, energetic and engaging

Results

The visual arts piece created a great topic of discussion at the launch event and as a result prospective clients who attended the event hired krayamotion to commission similar pieces.  The visual arts piece is also used as promotional material to communicate effectively the new brand identity.