Background

In April 2009, kraya split into 5 divisions, all specialising in their own area of expertise.  kraya wanted an advert to punctuate the launch party as well as function as an example of work that krayamotion can produce.

What We Did

A fully CG Animated short film within a very tight timeframe of two weeks. Animation was chosen instead of live action due to the time constraints.

Results

An eye catching advert that carried some of the key messages about the new branding and identity was delivered for the launch party. It worked well as a talking point and in demonstrating some of the capabilities of krayamotion.